Connecting People, Processes, and Knowledge to Win Federal Business
We produce compliant, compelling, consistent, winning proposals
As companies grow, so does their need to differentiate themselves in an increasingly competitive marketplace. This requires producing compliant, easy-to-follow proposals with well developed, coherent messages. Because, many smaller companies lack a cadre of people experienced in managing the proposal process and effectively leading proposal teams. JC Gooden Ink offers experienced proposal professionals on a temporary consulting basis to augment your internal capabilities and win new government business.
Regardless of the technical or managerial complexity, proposals are sales documents. A winning proposal presents your offer, provides substantiation, and explains how your offer is superior with clearly articulated customer benefits.
JC Gooden Ink will help your company put its best foot forward with a well-organized, compliant proposal that effectively articulates your win message and makes it easy for the evaluation board to give you maximum points.
...because winning is as important to us as it is to you.
JC Gooden Ink will help you accelerate your business growth in all its facets through business development consulting; business development coaching; and capture, proposal, and writing training, while leveraging our network of vetted proposal professionals. These professionals use proven
capture and proposal management processes for winning federal bids, and a suite of proposal tools that make their work more effective and efficient.
Our team will work with you to establish a clear understanding of how we can help you to successfully achieve your goals. We will work collaboratively with you to create winning strategies and proposals.
PROPOSAL MANAGEMENT
JC Gooden Ink’s proposal managers, technical writers and editors, and graphics professionals specialize in assisting small and large businesses enter the federal government contracts market or increase their market share. From deconstructing RFPsto producing final proposal documents, we focus on working collaboratively with your team to create winning strategies and proposals.
Our team has worked with all sizes of companies. We understand that internal resources are often unavailable to write all sections of a proposal or that technical subject matter experts are good at what they do, but not necessarily good at expressing themselves in writing. This is further complicated when the writing needs to sell the company’s technical and managerial solutions and highlight past performance qualifications.
CAPTURE MANAGEMeNT
Our experts know that business capture is an art. It is a process that addresses critical questions:
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Is this a desirable opportunity?
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Does this procurement fit within your strategic plan?
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Can it deliver the financial return on investment required by management?
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What must you do to win?
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Can your firm afford the necessary investment?
After determining program viability, our business development team works closely with you to build and implement a winning strategy.
WRITING AND EDITING
Our writers are trained to work with subject matter experts to develop sections in accordance with RFP instructions, proposal outline, and compliance matrix, while incorporating proposal strategies, win themes, discriminators, and technical features and benefits into proposal sections. They are also adept at working with your technical resources to develop clear, understandable graphics. We express your strengths in clear, concise language —all with a sense of style.
MARKET RESEARCH
JC Gooden Ink works with your business development staff to focus on opportunities of interest and gather the information to move opportunities from identification to qualification. We provide the following types of market research:
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Step 0 development based on corporate expansion strategy capabilities, and past performance
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Initial opportunity qualification
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Open source competitive assessments
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Industry trend analysis
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Agency profiling
COLOR TEAM FACILITATION
JC Gooden Ink organizes, facilitates, and participates in color team reviews. Our independent reviewers objectively review your proposal for compliance, content, and salability from a customer point of view, and consolidate and finalize review comments for action by the proposal team. Our proven processes help offerors increase the win probability of their federal proposals.
PROPOSAL TRAINING
Our writers are trained to work with subject matter experts to develop sections in accordance with RFP instructions, proposal outline, and compliance matrix, while incorporating proposal strategies, win themes, discriminators, and technical features and benefits into proposal sections. They are also adept at working with your technical resources to develop clear, understandable graphics. We express your strengths in clear, concise language —all with a sense of style.
GRAPHIC DESIGn and
Desktop publishing
JC Gooden Ink’s roster of talented graphic artists and designers specialize in creating custom graphics for proposals and publications and developing branded corporate and product identities. Our network of commercial, graphic, and technical artists are capable of expediting any job, large or small. These talented consultants use the latest in graphic design and information technology to blur geographical boundaries and support customers across the United States and around the world. We produce publication-ready art in Adobe InDesign, PhotoShop, and Illustrator and Microsoft Power Point. You can count on JC Gooden’s distinctive designs to reinforce your corporate brand.
POST-PROPOSAL SUPPORT
JC Gooden Ink provides post-proposal support, including responding to Government Items for Negotiation (IFNs), requests for clarification, and amendments.
We also provide detailed after-action reports and can conduct a lessons-learned debriefing, if desired.
PROPOSAL MANAGEMENT
JC Gooden Ink’s proposal managers, technical writers and editors, and graphics professionals specialize in assisting small and large businesses enter the federal government contracts market or increase their market share. From deconstructing RFPsto producing final proposal documents, we focus on working collaboratively with your team to create winning strategies and proposals.
Our team has worked with all sizes of companies. We understand that internal resources are often unavailable to write all sections of a proposal or that technical subject matter experts are good at what they do, but not necessarily good at expressing themselves in writing. This is further complicated when the writing needs to sell the company’s technical and managerial solutions and highlight past performance qualifications.
CAPTURE MANAGEMeNT
Our experts know that business capture is an art. It is a process that addresses critical questions:
-
Is this a desirable opportunity?
-
Does this procurement fit within your strategic plan?
-
Can it deliver the financial return on investment required by management?
-
What must you do to win?
-
Can your firm afford the necessary investment?
After determining program viability, our business development team works closely with you to build and implement a winning strategy.
WRITING AND EDITING
Our writers are trained to work with subject matter experts to develop sections in accordance with RFP instructions, proposal outline, and compliance matrix, while incorporating proposal strategies, win themes, discriminators, and technical features and benefits into proposal sections. They are also adept at working with your technical resources to develop clear, understandable graphics. We express your strengths in clear, concise language —all with a sense of style.
MARKET RESEARCH
JC Gooden Ink works with your business development staff to focus on opportunities of interest and gather the information to move opportunities from identification to qualification. We provide the following types of market research:
-
Step 0 development based on corporate expansion strategy capabilities, and past performance
-
Initial opportunity qualification
-
Open source competitive assessments
-
Industry trend analysis
-
Agency profiling
Joya Colucci Lord is a 21-year U.S. Army veteran with two decades of experience implementing proven business development and management processes, procedures, and techniques.
Before launching JC Gooden Ink in 2007, Ms. Lord was instrumental in assisting STG, Inc., a mid-sized, privately-owned corporation, graduate the US Small Business Administration’s 8(a) small business program and thrive in the full-and-open competitive market. Other select accomplishments include executing a successful capture and proposal strategy to win the AgustaWestlandBell Presidential Helicopter Overseas Security Support contract, and managing the IDIQ and subsequent winning task order proposals for security systems design and installation on the US DOT John A. Volpe National Transportation Systems Center OMNI Contract.
After founding JC Gooden Ink as a full-service business strategy, development, and proposal management consultancy, Ms. Lord quickly developed a portfolio of clients in all size categories, from very small to very large. Her passion lies in helping small businesses grow, compete, and win in the Federal and international market space.
Over the course of her military career, Ms. Lord served in numerous Military Intelligence and International Arms Control positions. She was also an adjunct instructor who taught the National Cryptologic School Effective Agency Writing I and II course series. Fluent in Russian and Italian and conversant in Spanish and French, Ms. Lord spent three years conducting archival research in the Military Archives of the Russian Federation, Podolsk, Russia and contributed to the development of a database comprising more than 7,500 Soviet veterans that was used to resolve the cases of more than 150 US Korean War-era soldiers and airmen missing in action.
Ms. Lord graduated summa cum laude from the University of the State of New York, Albany, with a BS in Russian Language and Communications. She also attended the University of Memphis, studying toward a Master of Arts
degree in Journalism with a concentration in Advertising and Public Relations.
Ms. Lord is a member of the Fort Belvoir Chapter of the Armed Forces Communication and Electronic Association (AFCEA), a member of the AFCEA International Small Business committee, and a member of the Women Veterans Entrepreneur Council (WVEC). She and her husband Bill live in Locust Grove, Virginia where they provide full-time staff support for their cat, Tigger and enjoy living and boating on the lake.
Our consultants have supported proposals to every major department and agency in the US Government. Some of JC Gooden’s strategic wins include:
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Environmental Protection Agency (EPA) Software Engineering and Specialized Scientific Support
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EPA Integrated Computing for the Enterprise (ICE)
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Defense Threat Reduction Agency Defense Stockpile Management System Support Services
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Centers for Medicare and Medicaid (CMS) Health Care Quality Improvement System (HCQIS)
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CMS Consensus-Based Entities Contract
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Department of Veterans Affairs IT Enterprise Strategy, Policy, Plans, and Programs
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US Coast Guard Training and Technical Support Services for the USCG Training System
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US Food and Drug Administration Mail System
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US Department of Agriculture, Foreign Agricultural Service IT Infrastructure Management
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Library of Congress Information Technology Services for Customer Support Services
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US Health and Human Services, Food and Drug Administration Information and Computing Technologies for the 21st Century (ICT21)
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Office of Justice Programs, Office of the CIO IT Help Desk and Operations/Maintenance Services
JC Gooden’s clients include:
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CIS Federal
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Garud Technology Services
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A-Tech Systems
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aXseum Solutions, LLC
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Parsons Government Services
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STG, Inc.
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Culmen International
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Grimmer Technology and Operations, Inc.
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Avening Management and Technical Services, LLC
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MetroStar Systems, Inc.
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Indigo IT
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AmVet Technologies, LLC
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Glotech, Inc.
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FedCMS
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Absolute Business Solutions Corp.
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Allagash Group, LLC
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Strategy and Management Services
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Tutor.com
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UNICOM
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E-9 Corporation
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Counsel for Logistics Research
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Mantech
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Dexis Consulting Group
This is what our clients are saying.
Making a difference.
We believe that to be recognized by our clients as the consulting firm that delivers the best value in the industry, it requires that we operate our company and live our lives under the guidance of these core values:
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Professionalism
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Fairness
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Integrity
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Respect
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Trust
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Client Service
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Excellence
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Teamwork
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Community Involvement
In addition to our primary charities, the Shriners Hospitals for Children®, and the Lions Wilderness Food Pantry, our philanthropic efforts support many other worthy organizations as well.
Our main mission is to help our clients succeed. We fulfill this mission by integrating our team of strategists, creative thinkers, and problem solvers with yours to design to deliver winning proposals. However, giving back to the community is a major priority for us.
Tel. 301.919.3857
